Design: Winston Cheng
Location: Hong Kong
Project Type: Produced
Client: Bo Innovation
Product Launch Location: Hong Kong
Packaging Contents: Salad
Packaging Substrate / Materials: Plastic
Project background:
Beautifood is a fusion salad brand created by Bo Innovation (Demon chef), as beautifood target audience in Hong Kong office lady who loves beauty and health. Demon chef is a famous chef who making a fusion meal set for a customer, the extreme special experiences on look and taste.
Designer Analysis:
As every salad products are also selling health, keep fit and green, etc. this is very normal. I would like to find out a unique point to stand our fusion salad, as Demon chef in an extreme identity in the world market, we base on this to develop the packaging and branding design.Target audience:
We base on our target audience activity to analyze such as night club, tea-time and happy hours.Ideas:
Shake Shake Salad- Concept comes from Cock-tail shaker which related to target audience activity (Night club, happy hours & tea time).
Problem-solving:
- The packaging designed to separate the salad, source, and ingredient, it would be kept fresh if customer order for takeaway;
- The customer just need to put all source and ingredient in the salad box, cover it and shake, the salad will be mixed perfectly in 1 min; (Also keep your table clean)
- The packaging foam and shaped like a cube and capsule which is unique in the marketing;