Beautifood salad box

Posted on

Derrick Lin


Design: Winston Cheng
Location: Hong Kong
Project Type: Produced
Client: Bo Innovation
Product Launch Location: Hong Kong
Packaging Contents: Salad
Packaging Substrate / Materials: Plastic

Project background:
Beautifood is a fusion salad brand created by Bo Innovation (Demon chef), as beautifood target audience in Hong Kong office lady who loves beauty and health. Demon chef is a famous chef who making a fusion meal set for a customer, the extreme special experiences on look and taste.

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Designer Analysis:
As every salad products are also selling health, keep fit and green, etc. this is very normal. I would like to find out a unique point to stand our fusion salad, as Demon chef in an extreme identity in the world market, we base on this to develop the packaging and branding design.

Target audience:
We base on our target audience activity to analyze such as night club, tea-time and happy hours.

Shake Shake Salad- Concept comes from Cock-tail shaker which related to target audience activity (Night club, happy hours & tea time).


  • The packaging designed to separate the salad, source, and ingredient, it would be kept fresh if customer order for takeaway;
  • The customer just need to put all source and ingredient in the salad box, cover it and shake, the salad will be mixed perfectly in 1 min; (Also keep your table clean)
  • The packaging foam and shaped like a cube and capsule which is unique in the marketing;