Fu Gam Da Mi Packaging 2020

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Derrick Lin


Agency: Beeswork Design & Production Ltd
Director: Winston Cheng
Senior Graphic Designer: Jackson Cheng
Location: Hong Kong
Project Type: Produced
Client: Happy & Health Food Co. Ltd.
Product Launch Location: Asia
Packaging Contents: Rice
Packaging Substrate / Materials: FSC, Paper
Printing Process: Off-set, Hot stamping

We delivered Logo and Packaging design for Fu Gan Da Mi, as our client selected some rice to repackage and sell in PRC and Hong Kong, this is made from Wuchang, Heilongjiang which is a famous place for rice-producing in China.

We base on the special selling point of the rice”Chewy” to create the product logo and visual impact on the packaging, the smooth shape and the large size of rice on the packaging which can let the customer associate the texture of rice.

What’s Unique?
We also share the story of the place of origin, educated people on the history of rice. The unique super graphic and die-cut that’s help product stand out in the mass.