Design: Cursor Design Studio
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic, Pvc, Paper
Printing Process: Flexography, offset
Visual communication refreshing for our beloved RAMBLAS breakfast & coffee brewers.
We based the new identity upon coffee’s liquid nature, designing the brand’s tagline to communicate that particular status. It’s all about the development of a typographic system, adopted on every visual branding application hereafter, starting with the 250gr and 1kg packaging. Like an illusion, coffee flows on the surface of a typographic motif, which forms and embraces ‘’love’’. Las Ramblas is moving forward a new era, preserving all of its values: love to coffee!