Nutella STRIPE

Derrick Lin


Design: Stas Bordukov
Location: Russia
Project Type: Concept
Packaging Contents: Hazelnut spread, Chocolate spread
Packaging Substrate / Materials: Plastic, Doypack

I love Nutella, my girlfriend loves Nutella, everyone loves Nutella, right? But unfortunately, the existing packaging is not portable, it is not convenient to use outside the home, or on a trip. Then I began to think about how to make Nutella a product that can be consumed not only in the kitchen but everywhere.

There were several tasks:

  • Facilitate packaging by removing the glass
  • Make compact form
  • Get rid of the use of cutlery

I chose soft, doypack packaging for compactness and lightness. It is also easy to squeeze Nutella out of such a package without having to open the package. Next, I modeled the neck of the package, which would form flat stripes of chocolate without the need to smear it with a knife or spoon in the future. When I made a cap with the expansion of the outer side, for the stability of the package in an upright position.

Then I made a chocolate ribbon logo in the form of a handwritten font to emphasize the idea of portability and ease of use of packaging.