Secret of Housewife

Design: Break Design
Location: Italy
Project Type: Produced
Client: Yarche
Product Launch Location: Global
Packaging Contents: Condiments
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The Italian agency Break Design restyled the brand “Secret of Housewife” for the Russian retailer “Yarche” (part of the KDV group). The product line includes frozen vegetables, fruits and cereals. The agency was tasked with creating an impactful and recognizable packaging.

The creative idea was to show the housewife in a variety of situations, cooking different dishes. The image turned out to be close to the consumer and memorable, successfully combining traditional values and modern style. Bright contrasting colors, together with an easy-to-read branding, let the “Secret of the Housewife” products successfully stand out on the shelf.