Location: United Kingdom
Project Type: Produced
Client: Algebra Drinks
Product Launch Location: Global
Packaging Contents: Extra Dry Coffee Liqueur
Packaging Substrate / Materials: Glass Bottle, Paper Labels
Algebra Drinks are obsessed with making simply beautiful drinks, their Extra Dry Coffee Liqueur is made from aged Caribbean Rum, freshly ground coffee and unrefined cane sugar and nothing else. The brand’s name Algebra is from Medieval Latin and Arabic meaning ‘reunion, connection, blending’.
Buddy developed the core Algebra ‘A’ drop monogram and framed this onto the shoulder of an amber 50cl pharmaceutical bottle to structurally stand-out. The West-Country studio created a mathematically precise tessellating pattern for the brand born out of the ‘A’ monogram and representative of the precise combination of ingredients; asymmetrically printed and embossed this onto a striking blue sash label and angled it to ensure the vertical cut of the pattern through the label sat directly beneath ‘A’ monogram.
The result – a precise, iconic, distinctive, sophisticated brand and bottle that is representative of Algebra’s obsessive perfectionism.