Fff Brewing

Posted on

Derrick Lin


Design: empatía
Location: Argentina
Project Type: Produced
Client: Fff Brewing
Product Launch Location: Americas
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Laser printing

Branding and packaging design for Fff™ a San Francisco based brewing company. They asked us to create a packaging for their beer, that could really stand out in the busy brewing market.

The brief was quite open, except for the technical limitations of package. Based on the client’s budget, we needed to be smart with how it was all put together. We had to find a way to make the can eye-catching in order to properly reflect the company’s culture. With a majority of women in their team, we decided to provide both visual metaphor and representation of a woman in the design.

The palette features a stunning yellow, bright in contrast when placed on the aluminium of the can and on printed materials.

What’s Unique?
We think that what makes this particular project unique is the use of color in combination with package material. We did a lot of research on the brewing market and we were overwhelmed by the amount of competitors our client has HA!. So we knew we NEEDED to talk differently. We needed some kind of unique language -for our client, and for their own clients-. We planed a brand strategy based on an eye-catching color palette, bold sans serif typography and simple & direct images. This three elements, when combined, give Fff™ a -unique- language.