Derrick Lin


Design: Felipe Salcedo
Location: United States
Project Type: Produced
Client: Koby Grilled Burgers
Product Launch Location: Global
Packaging Contents: Burgers, fries, fast food
Packaging Substrate / Materials: Cardboard
Printing Process: offset, digital printing

In 2019 food haven and I started to work on a big ambitious project that consisted of bringing the virtual kitchen to Barcelona, a Virtual—also called cloud or ghost—kitchens are stripped-down commercial cooking spaces with no dine-in option. Functioning as hubs for online delivery and catering orders, only, they circumvent the need for costly buildouts in premium locations. Less prime real estate also means more space to accommodate delivery and catering vehicles.

The challenge with this project was the fact that we had to create a virtual restaurant that gave the customers a dine inexperience in their house, bringing burgers as fresh and hot as we could, changing the classic mentality that delivery food is trashy especially in Barcelona that is a huge capital for food and traditional dine-in experiences.

We nail it, we develop a special packaging that keeps the burgers hot but at the same time it allows the airflow so the bread doesn’t get humid giving the best experience possible, also, we showcase the burgers as if we were an existing restaurant trying to not go that far on the digital spectrum and scare the customers away with this only digital experience, the photo shootings where planned so we could showcase the burgers on a bright location giving a rustic touch always keeping the burger as the main character.

The project was a success thanks to the visual approach we give to the “restaurant” I bet you wouldn’t think this is a virtual restaurant that only works in the delivery platforms either.

What’s Unique?
A heating system that keeps the burgers warmer and fresh for longer in the delivery process.