Agency: Blackmoon Studio
Creative Partner: John Hughes
Creative Partner: James Diaz Alberdi
Managing Partner: Grace Ng
Project Type: Produced
Product Launch Location: Belarus
Packaging Contents: Beer
Packaging Substrate / Materials: Metalised paper, glass, cardboard
Printing Process: Digital printing with Spot Varnish
Lidskae is a Belarusian beer whose roots go back to 1876 in a city called Lida. A small city with a long history and rich tradition in brewing quality beers. Over the years, Lidskae’s packaging has evolved into a rather generic-looking design that fails to create an emotional connection with its consumers.
The iconic ‘deer and barrel’ brand identity is brought to life in a woodcut illustration to reflect the pride, authenticity and status of the brand as the leader of a tribe. Lida, a city blessed with history, tradition and craftsmanship is our source of inspiration. Historical and cultural elements were rediscovered and reinterpreted to form a modern insignia that is unmistakably Belarusian. The new design brings out the key brand attributes: Sincerity, Roots and Unity, creating an emotional connection with like-minded people who share the same spirit.