Design: Alexandre Arzuman Studio
Project Type: Produced
Client: M.G. HEUCQ
Product Launch Location: France
Packaging Contents: Champagne
Packaging Substrate / Materials: Glass bottle
Printing Process: Gold printing + Numerical printing
M.G Heucq is a Champagne Brand that was born near Reims, in the small village of Fleury-La-Rivière, France.
The M and G letters come from “Melody” and “Guillaume” a married couple, owner of the vineyard. The brand was under the name of François Heucq (the Father of Guillaume) until now.
Melody and Guillaume wanted their own elixir, with their own vision. Therefore, we designed the full identity for the brand following from a simple and unique concept: the seashell. Indeed, the seashell fossil is present everywhere underground and it is an important symbol of this area.
The round shape of the label gives a smooth visual to the whole bottle and stands out from the common Champagne labels that used to be in a “simple rectangular shape”. The range is made of non-classical colors such as dark green, salmon or beige colors. The gold logo is totally handmade and gives to the Champagne a unique identity. In the back of the label, the village map of Fleury-la-Rivière is embossed.