M.G. HEUCQ

Posted on

Derrick Lin

Global

Design: Alexandre Arzuman Studio
Location: France
Project Type: Produced
Client: M.G. HEUCQ
Product Launch Location: France
Packaging Contents: Champagne
Packaging Substrate / Materials: Glass bottle
Printing Process: Gold printing + Numerical printing

M.G Heucq is a Champagne Brand that was born near Reims, in the small village of Fleury-La-Rivière, France.

The M and G letters come from “Melody” and “Guillaume” a married couple, owner of the vineyard. The brand was under the name of François Heucq (the Father of Guillaume) until now.

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Melody and Guillaume wanted their own elixir, with their own vision. Therefore, we designed the full identity for the brand following from a simple and unique concept: the seashell. Indeed, the seashell fossil is present everywhere underground and it is an important symbol of this area.

The round shape of the label gives a smooth visual to the whole bottle and stands out from the common Champagne labels that used to be in a “simple rectangular shape”. The range is made of non-classical colors such as dark green, salmon or beige colors. The gold logo is totally handmade and gives to the Champagne a unique identity. In the back of the label, the village map of Fleury-la-Rivière is embossed.