Natra Belgian Chocolates

Design: DesignRepublic
Location: Belgium
Project Type: Produced
Client: Natra
Product Launch Location: Global
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard

NatraJacali, a member of Natra, produces high-quality Belgian chocolates. NatraJacali combines the traditional craftsmanship of master Belgian chocolate makers with mass consumption requirements.

One of our design projects was the launch of the new chocolate half-spheres, filled with premium gin. This required an outstanding design. A design expressing the contemporary character of the fine chocolates.

In our design, we have explored an aesthetical harmony between the chocolate half-spheres and the packaging. As the saying goes: “one music note does not create a concert”, we used multiple circles as the graphical star element to create a visual concert. The idea behind the round window with cut-out circles and the graphical print inside the tray was to amplify a visual depth perception.

The result is a contemporary graphical packaging design with a hypnotic edge… or maybe it’s just the gin at work?

Our designs for Natra depend on the briefing. It can go from a contemporary design (like the chocolate half-spheres) to a more classic design (like our ‘Copper Box’).
It all depends on the target group because we truly believe that speaking the same language as your audience creates a better connection with your brand/product.

What’s Unique?
The designs we made for Natra are sold without a brand: the connection between product and audience is solely established through the packaging design.