NatraJacali, a member of Natra, produces high-quality Belgian chocolates. NatraJacali combines the traditional craftsmanship of master Belgian chocolate makers with mass consumption requirements.
One of our design projects was the launch of the new chocolate half-spheres, filled with premium gin. This required an outstanding design. A design expressing the contemporary character of the fine chocolates.
In our design, we have explored an aesthetical harmony between the chocolate half-spheres and the packaging. As the saying goes: “one music note does not create a concert”, we used multiple circles as the graphical star element to create a visual concert. The idea behind the round window with cut-out circles and the graphical print inside the tray was to amplify a visual depth perception.
The result is a contemporary graphical packaging design with a hypnotic edge… or maybe it’s just the gin at work?
Our designs for Natra depend on the briefing. It can go from a contemporary design (like the chocolate half-spheres) to a more classic design (like our ‘Copper Box’).
It all depends on the target group because we truly believe that speaking the same language as your audience creates a better connection with your brand/product.
The designs we made for Natra are sold without a brand: the connection between product and audience is solely established through the packaging design.