Oliveira da Serra 1ª Colheita 2019/2020



Agency: McCANN Lisbon
Design Director: Ricardo Diogo
Location: Portugal
Project Type: Produced
Client: Oliveira da Serra
Product Launch Location: Global
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass, paper
Printing Process: Screen printing

From 1st HARVEST to 1st CHOICE
In a market often times monotonous, functional e promotional, brands have to find new ways to surprise and pamper its consumers. So Oliveira da Serra, a leading Portuguese olive oil brand with innovation firmly rooted in its DNA, reinvents itself every year to celebrate the first olives of its olive grove. Born from the first harvest Oliveira da Serra 1ª Colheita is a fresh, intense and fruity olive oil, presented in a limited edition available for only a few months. In this year’s edition, we wanted to turn the 1st harvest into the 1st choice of the Portuguese and inspire their recipes with a bottle so unique and outstanding as the product it holds.