Design: Open Studio Stockholm
Project Type: Produced
Product Launch Location: Sweden
Packaging Contents: Drinks, cocktail and a whole bar even
Packaging Substrate / Materials: Glass, paper, rubber bands, wood, etc
Printing Process: Letterpress
Positano is an Italian bar at the exclusive department store NK in Stockholm. The name origins from the small lemon-cultivating village by the Amalfi Coast which is said to be both the happiest and weirdest place on earth, in which the identity and packaging concept is expected to dramatize. In addition to that, the name includes letters P-O-S-I-T which make up the start of the word “positive”. Unfortunately, the name also includes a negation, the last two letters spell “N-O”. Hence, we had to add a compensating (YES). The rest of the concept is all about lemons and craftsmanship, just like the menu itself.
The craftsmanship behind the food and drinks is enhanced with a graphic dito; all shapes have been cut out by hand, letterpress prints, coaster hand crocheted, bottle labels attached with rubber bands, the handpicked Italian lemons decorated with unique stickers, lemon shapes in the interior carved by hand and so on.
The cutout lemons has been given eyes, mouths and voices of their own and together they build the concept. They tell the bar’s history slowly and illogically, like a guest in a bar who refuses to go home.