Design: Marina Malygina
Project Type: Produced
Client: R.A.W. Life
Product Launch Location: Russia
Packaging Contents: Fruit and nuts bars
Packaging Substrate / Materials: Plastic
Healthy food is an important part of everyday life. Fruits and nuts bars help to get enough energy for active life and are perfect sugar replacement.
The package design emphasize the minimal ingredients of the bar. As the product has only a few natural ingredients, so the package has only color and the main information. Nothing extra.
Now the brand has several product lines and many SKUs in stocks, for example, sport protein bars, sweets and multipacks. Also, there were interesting limited editions, such as collaborations with fashion and health companies, holidays limited editions and so on.
In all these projects the main rule was the same — nothing extra. New Year limited — minimalistic gift paper. Multipacks — bright geometric shapes and colors.