Design: Estudio Maba
Project Type: Produced
Client: Sierra Cantabria, Viñedos y Bodegas
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Flexography, Screen printing, Foil stamping
Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has given rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness. The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.