Design: André Pereira
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil, Spot UV, Die-cut
Created for Darwin Vineyards and inspired by the legend of Trentren Vilu and Caicai Vilu this label was born.
The legend tells the story of the fierce battle between these two mythical snakes and how the south of Chile came to have its accidental geography.
The objective was to create a label that looked premium and at the same time elegant. With this in mind, I used varnish and foil to add textures to the label and used wax capsules to convey the premium look and status.