Tjoget Above the Clouds

Admin

Global

Design: Open Studio Stockholm
Location: Sweden
Project Type: Produced
Client: Scandinavian Airlines + Tjoget
Product Launch Location: Global
Packaging Contents: Pre-mixed cocktails
Packaging Substrate / Materials: Glass bottle

To showcase their Scandinavian expertise SAS asked Sweden’s best bar, Tjoget, to deliver pre-mixed cocktails for onboard serving. For the bottle design, we decided to tell the story of each drink in the most complicated way possible – all with the aim of helping the traveler to pass time at 10,000 meters altitude. In addition, the shape of the bottle with its prisms invites it to be twisted and turned in the daylight, while the illustrations are twisted and turned in the darkness of the mind.