Design: Anvika Maini
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Condiments, sauces & dressings
Packaging Substrate / Materials: Plastic
With the ever-growing demand for choice, Sauces and Dressings remain a commodity that flourishes on variety. We all want those 6 sauces in our sub sandwich, & Flavours from different cultures. However, quite often due to the size of the bottle, its price, and relatively short shelf-life; consumers often ended up purchasing fewer variants at a particular time.
Veeba is a Condiments and sauce brand in India that is known for the vast palette they provide. By introducing smaller packs it gives the consumer to have more variety.
The idea was to come up with packaging for smaller quantities, keeping in mind that the design should be compact, easy to store and at the same time ensures consumers buy multiple variants at a time
I started with exploring different geometry of stacking, exploring how could single units be combined in a compact way. Until I landed on the side profile sketch of this design. This concept works around the connector/slider mechanism, it consists of wedge-shaped Tube and a lid with a Slit. Two such tubes combine to form a single unit, the crimp of one tube slides into the slot on the lid of the other tube. Resulting in a single cuboidal unit for 2 tubes.
The design for the table on the back has been done so, that the important information and brand name are readable irrespective of which of two tubes is kept inverted.
Disclaimer- Veeba doesn’t endorse this product, the brand name has been only used as an inspiration.
It’s amusing to realize that we buy groceries packed in plastic and then buy more organizers made up of plastic to organize them. The approach in this project was to make the design self-organizing, the consumer can get these condiments in multiples of two, giving him vast variety, at the same time taking up less space in his fridge.