Agency: Caliptra Creative Agency
Illustrator: Natalia Balza
Project Type: Produced
Client: Desquiciado Wines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Bottle wine
Printing Process: Digital Offset
Line extension for Deranged Wines. For this Wild Deranged Grenache, it was decided to prioritize the existing graphic coherence with the entire line of wines. The composition of this label contains the figure of a wild animal, with strength, ferocity and power.
In this case, the figure of the white rhino was taken to represent this wine with good body and structure. The animal’s lines were worked with volume screen printing lacquer, giving the consumer a true multisensory experience.