Design: The Branding People
Project Type: Produced
Product Launch Location: Global
Packaging Contents: D-Mannose Powder
Packaging Substrate / Materials: Plastic and Cardboard
Dmanna was conceived with a specific task in mind: preventing and treating UTIs. The creator, who has suffered from these common ailments all her life, created a D-Mannose product line to tackle this mission. D-Mannose is glucose found in certain fruits and vegetables that wash out bacteria from the bladder.
For this project, the harmonic color palette was inspired by fruits and then translated into ethereal gradients, complemented by a clear typeface selection. tbpmx aimed to give the brand a drastically different graphic approach to a regular “medical” product. In addition, other support assets were created, including icons and illustrations. The studios’ goal was to help the brand streamline their existing identity through design and boost its communication to reach the people who need it the most.
Despite being a supplement, hence a medical product, we aimed as far away from this concept as possible. Therefore a very unique branding was born, very lively and friendly, which speaks to everyone out there who seeks to prevent or cure UTIs. Dmanna is a product that can complement anyone’s lifestyle by providing a feeling of well-being and light-heartedness, the whole graphic universe takes inspiration from this.