Fins – Aquarium Fish Feed

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Derrick Lin


Design: Shruti Dhole
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Tutor: Prof. Rajendra Thakre
Packaging Contents: Fish food
Packaging Substrate / Materials: Cardboard

The range of products that I would like to work on for Packaging is Fish Food. There is a variety of products that comes under ‘Fish Food’ depending on the type of fish, objective, flavors, etc. This project aims at solving the inconvenience in terms of functionality caused due to improper packaging of Fish Food like Plastic material, more than expected food falling out, visual clutter, etc.

Also, the visuals used on the packaging should celebrate the beauty of the vibrant colors of the fish in the aquarium. Illustrations of an actual floating fish in the aesthetic aquarium, on the packaging make it appealing and impressive to the target audience who want their fish to bloom and look beautiful. There will be different packaging for different types of fish feed and so will be the visuals.

What’s Unique?
The material used for the packaging is cardboard, which is eco friendly and doesn’t harm the environment in any way like plastic (which is used for most of the fish feed packaging). The inner surface has an aluminium foil sheet in order to protect the food from factors like moisture and to keep the food fresh.