Design: Daniel Ha
Project Type: Student Project
School: RMIT University
Tutor: Renato Gallina
Packaging Contents: Homeware, Teapot
Packaging Substrate / Materials: Paper
Printing Process: Digital Print, UV Spot
Folk a hypothetical Icelandic luxury brand that specialises in making homeware products using volcanic rocks.
The name is derived from Icelandic folklore of elves called Huldufólk, meaning Hidden People. The logo is to represent the culture, the people, and nature.
The outcome is a bold and expressive identity that allows Folk to present a unique and tailored approach to telling their story. The outer box wrapped in a smooth velvety white paper represents the calm and peace, whereas the rough sand-like paper used in the black and textured printed box inside is to represent the harsh weather and nature of Iceland.