Design: Shreya Pujari
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Cereal
Packaging Substrate / Materials: Plastic pouches, Cartonboard
Printing Process: Digital printing
This packaging is a stackable, interactive and sustainable alternative, specially designed for kids (6-12 y/o), to the current packaging for Kellogg’s cereal 25g multipacks, which (in India) is 6 plastic pouches put together in a plastic net and tied at the top. It consists of 6 packs of various flavors of Kellogg’s cereal held together by a carton board strip along the circumference and 2 discs, one at the top and one at the bottom; the top disc also being a spin the wheel feature which makes the experience interactive and breaks the monotony by adding excitement and anticipation. Each individual pack has activities and fun facts etc on it. It slides out, as if a piece of cake, and then you can pour out the contents into your actual cereal bowl. This packaging uses recycled carton board.
It takes inspiration from the iconic Kellogg’s cereal bowl. The experience of taking one pack of cereal out is similar to that of cutting a cake/pie, with the individual pack itself resembling a piece of the pie. There is spin the wheel feature on top which helps you/your kids decide which cereal to have that day, which makes breakfast time more exciting and also adds an element of surprise.