Design: Harry Chrysanthopoulos
Project Type: Produced
Client: Mavroudis Olive oil
Product Launch Location: Europe
Packaging Contents: Gourmet flavoured olive oil
Packaging Substrate / Materials: Tinplate
Printing Process: Lithography
Mavroudis Corfu Family – Mavroudis Gourmet Olive oil
Brief: The main concept for our package design was to incorporate the design and feel of a ‘country’ style theme into an advanced packaging material that was used to ensure the quality of the product.
Target group: Gastronomy lovers and higher quality Greek product enthusiasts.
Design approach & concept: For this design, we used a slightly different approach than the usual, our main matter of inspiration was the traditional baskets that the locals used to collect the fruits and herbs into, also we wanted to highlight the tense and freshness of the products and in order to achieve that we brought the fruits and herbs to the front making the standout. For the colour palette, we choose earthy tones that complement and calls attention to our product.
Deliverables: Study and design.