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Derrick Lin


Design: Burak Ozcan
Location: Canada
Project Type: Concept
Packaging Contents: Potato chips
Packaging Substrate / Materials: Bag
Printing Process: Digital printing

Munchy is a conceptual potato chips brand inspired by the famous painter Edvard Munch. The name combines Munch and the snack word “munchies” in a playful way. The colorful patterns represent different SKUs while also indirectly referring to the flowing color fields of Munch’s paintings. The screaming chip man on the “Fiery Hot” SKU is a direct reference to his painting called “The Scream”, making a tongue-in-cheek connection.

What’s Unique?
Combining the famous “The Scream” painting with the chips in a playful manner is very different from other competitor products in the snack sector.