Nat Cool by Viña Zorzal Wines & Matías Michelini



Design: Moruba
Location: Spain
Project Type: Produced
Client: Viña Zorzal Wines & Matías Michelini
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper

Nat Cool is naturally “cool and funky”. It represents an innovative concept initiated by Niepoort, in which various producers came together to create light and easy-to-drink wines. Viña Zorzal Wines & Matías Michelini have had the incredible opportunity to make this wine in Navarra (Spain).

Nat Cool Rules:

  1. No rules
  2. Always respect the first rule
  3. Less is more
  4. Cooler = Less extraction, less mess
  5. Authentic, cool attitude
  6. One liter bottle
  7. Cool price
  8. The incredible lightness of the being