Novo – The taste of Brazil

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Design: Shagun Parab
Location: India
Project Type: Student Project
School: Indian School of Design & Innovation
Tutor: Ms Isha Patel
Packaging Contents: Beer Can
Packaging Substrate / Materials: Aluminium

The visuals of this beer can are inspired by the colorful and lively country that Brazil is – one filled with energy zest and love. The aim was to incorporate colourful illustrations into my packaging that were related to Brazil like the carnival mask, a rainforest leaf and the lime for the Caipirinha flavour, the mint leaves for the mint-flavored IPA The wave-like base illustrations represent the beaches of Brazil and the texture in them represent how dynamic Brazil is. Enjoy NOVO by the beaches of Rio de Janeiro, Sao Paulo or wherever you are !