Sandeman Sherry Premium & Rare

Volta Studio


Agency: VOLTA Brand Shaping Studio
Creative Director: Pedro Vareta
Designer: Rui Magalhães
Project manager: Lourenço Neves
Location: Portugal
Project Type: Produced
Client: Sandeman wines
Product Launch Location: Europe
Packaging Contents: Sherry wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing, Foil Stamping

When the Sandeman brand contacted VOLTA Studio to redesign the image of its Sherry Premium & Rare wines, the name of the category defined a visual language that would have to raise the brand to a level of different quality.

These are Sandeman’s sherry wines of choice, complex, rich and aromatic with the Royal Ambrosante as the maximum exponent of quality and perfection.

As in the range of classics, the arc shape on the top of the label and the black circular symbol in its visual fit (inspired by the famous Sherry black casks) were the graphic basis of this redesign.

Here, too, the caped character Don takes on a new dimension, with his enigmatic presence giving personality to such vertical labels. Premium finishes that bring an image of superior quality to the wine were used without reservation, such as high reliefs, gold foils or spot varnishes. The cutouts at the base of the labels also add a more noble tone, revealing the color in a subtler way. Various typographic compositions fill the labels, giving them an unavoidable visual appeal without losing their ease of reading.

These are wines for special moments, which deserve a special design.

What’s Unique?
The previous Sandeman Sherry bottles had a more classic look & feel that needed a clear graphic shift in order to uplift the brand. The interesting shapes we found in old Sandeman labels with circular special features gave us the perfect link to Sherry’s traditional blacked out casks, while making the bottles more premium and unique.