Design: Yannis Aggelakos
Project Type: Produced
Client: Athenee Importers & Distributors
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing
I was asked to create a series of labels for 750ml, 1lt wine bottles as well as stickers for carton containers.
The name Selina is a variant of Selene, from the Greek word Selēnē (which is how ancient greeks called the moon). The name was borne by the Greek mythological goddess of the moon.
Selina is also a very popular name among Americans, so it is a perfect fit for bringing two cultures together through a wine brand name.
Another element that I wanted to depict on the label is the rough natural landscape of the Peloponnisos peninsula. And nobody could offer a better description than a poet:
This landscape is merciless like silence,
it hugs it’s fiery rock tightly in its bosom,
it hugs tightly in the sun it’s orphan olive trees and grapevines,
it clenches its teeth. There is no water. Only light.
-from “Romiosini” by Yannis Ritsos
The final design is that of geometric shapes depicting a half-moon and a rock bathed in light with minimal sans-serif lettering.
The label can be reproduced using only two colours. The Pantone black is very close to the actual bottle dark colour and therefore makes the label almost half-transparent. Furthermore, the stark black and white contrast of the forms make the label instantly recognisable.