Seré breve

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Design: Carlota Carrillo and Mercè Puig
Project Type: Student Project
Location: Spain
School: ESDIR: Escuela Superior de Diseño de La Rioja
Tutor: Gracia de Prado, Silvia Cerrolaza
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Wood, self-adhesive paper, Paper, Cotton
Printing Process: Digital printing

Seré Breve (I’ll be brief) is a wine collection thought to be gifted. They won’t be commercialized. Enology students from the University of La Rioja wanted to gift the wines they produced to their friends and family and required a unique packaging. We opted for a minimal approach and, inspired by the greeting tags often seen in gift wrapping we came up with a packaging that consists of a label with removable tags that allows the user to personalize the bottle with a message of their preference. A doctor’s bag shaped case hides and gathers the wines generating a sense of surprise.

What’s Unique?
Seré Breve consists of a personal unpretentious project. Its sole goal is that of transmitting a message of gratitude or affection to a loved one without beating around the bush.