Design: Aakriti Nahata
Project Type: Student Project
School: ISDI Parsons
Tutor: Isha Patel
Packaging Contents: Canned Wine
Packaging Substrate / Materials: Aluminum
Canned wine is exactly what millennial drinkers want – something casual, yet fancy. They’re also extremely easy in terms of manufacturing, storage, and transportation as they are aluminum cans. Light and portable, quick to chill and recyclable – what’s not to love?
The visual language is inspired by the breathtaking beaches of Spain and it’s a lively colorful culture. The logo is clean and modern, paired with tropical-looking illustrations, so as to make it look extremely chic and eye-catching. The best thing about Spain is its vibrancy, and this label has tried to catch that in abundance.
The new, modern generation wants to perceive wine with practicality, simplicity, and convenience, and this one tries to tick all of those boxes.