Bundlz Brand Creation


London (UK) & Vancouver (Canada)

Design: Midday
Location: United Kingdom
Project Type: Produced
Client: Real Handful
Product Launch Location: United Kingdom
Packaging Contents: Confectionery
Packaging Substrate / Materials: Cardboard

Naming & Brand Creation for a new range of Kid’s yoghurt-coated snacks from the Real Handful. We were tasked with creating an impactful brand that could engage kids both on and off pack whilst hi-lighting the attributes of this new product innovation.

Meet the Bundlz, a crazy cast of yogurt blob characters who are full of surprises. The brand name and characters are directly inspired by the product itself – random clusters of oats, cereal and raisins bundled together and covered in yoghurt. We’ve created a brand that proudly champions the uniqueness of every Bundl and in turn every child. Each Bundl has it’s own name and uses accessories to bring out their individual personalities. Revealed on the back of pack, each character – like the product that inspired them – is actually made of oats, raisins, cereal & yoghurt.

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What’s Unique?
The pack design heroes a bold hand-drawn aesthetic and encourages kids to be creative by dreaming up their own Bundlz characters. Simply draw a random shape and use the stickers inside to create your own Bundl, share with friends or send in to the brand to redeem prizes. Through the promotion of play, the Bundlz brand is inclusive, exciting and creative. Off pack the brand is brought to life through animation, kid’s apparel and games.