Agency: Kingdom & Sparrow
Location: United Kingdom
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Craft beer
Packaging Substrate / Materials: Paper label on aluminum can
Printing Process: Digital printing
Double-Barrelled are a husband and wife team who embarked on a year-long trip around the world sampling craft beer – now that’s our kind of trip! 85,000 miles later they continued the adventure, setting up their own brewery in Reading in the UK.
To help them reach modern craft drinkers and stand out in a busy market we created a distinctive identity and range of premium beers, inspired by their travels – without being gimmicky.
We designed an abstract interlocking D&B logo mark to echo both a backpack clip and a butterfly, as a nod to the ‘butterfly effect’ of their adventures. For each label, we used a simple, minimalist template design to allow the flexibility they need for regular new brews. The monochrome photographic backgrounds are inspired by their unique travel stories, engaging craft beer enthusiasts in their brand world and creating a sense of anticipation for what beer – and what story – will be coming next.
To showcase our work with Double-Barrelled we’ve chosen to present the cans, not in a studio, but through our in-house 3D rendering capabilities. This allows us to be much more playful with setups and really allow the designs to do the talking.
The use of photography to mirror the quirky names of each of the beers is a relatively unique design route.