Project Type: Produced
Client: Radico Khaitan Ltd
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle, Metallic Label
It is said that the mystique of a book begins with its cover. Quite like the magic of Jaisalmer Indian Craft Gin, which starts enrapturing from its fascinating bottle itself. Just like a splendid and serene night in the midst of a desert, silent, shining and complete, the exquisite bottle makes a powerful statement, without saying a word.
The chic dark black packaging is complemented with touches of muted gold. Perhaps, it is an allusion to the golden sand that shines in all its glory, against the pitch-black night. The black buck in the logo is royally reminiscent of the highly prized Jaisalmer Royal Flag. The pride of the state and an elegant form on its own, the black buck is all things regal.
Set between the horns of the Black Buck is the Jaisalmer Fort, a glistening symbol of royalty, quite like no other. It silently proclaims the valour, honour and royal pride of the imperial clan. Finally, the traditional Rajasthani motifs add the impeccable detailing and thoughtfulness that only royalty can bring. It upholds an equally colourful history, the tapestry of which invites you to unravel it.
Designed by Firstbase, based in Delhi India, Jaisalmer Indian Craft Gin was ranked the best gin produced out of Asia in 2019 at The Gin Guide Awards, UK. It also bagged a Gold Medal at Spirits Selection by Concours Mondial de Bruxelles within a few months of its launch in the international markets.
The all-black metallic label with just the right touches of muted gold wrapped around the chic black bottle.