JOY&JOY: double pleasure



Design: SUPERMARKET Branding Agency
Location: Russia
Project Type: Produced
Client: Sernur
Product Launch Location: Russia
Packaging Contents: Serum, juice
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Sernur company decided to launch a new product – functional whey drink. Taste is one of the main competitive advantages and a key driver of choice in this category.

“Joy&Joy” – it means the double pleasure of this product: a sweet, refreshing drink without harm to health and figure. The name is easy to remember.

The logo uses a unique font to emphasize the naturalness and usefulness of the product. And the cocktail tube, as a part of the logo, subconsciously creates a sense of lightness and pleasure of the drink.