L.A Brewery – Sparkling English Rose



Design: Here Design
Location: United Kingdom
Project Type: Produced
Client: L.A Brewery
Product Launch Location: Europe
Packaging Contents: Kombucha
Packaging Substrate / Materials: Glass bottle

British kombucha brand L.A Brewery is launching a new Sparkling English Rose variant with design and branding by London-based studio Here Design. Brewed in Suffolk, L.A Brewery produces naturally effervescent non-alcoholic drinks and was founded by kombucha-brewing expert Louise Avery.

This latest project builds on a longstanding relationship between L.A Brewery and Here Design, who have been working together since L.A Brewery’s initial launch in 2017.

Reinventing temperance
The new Sparkling English Rose is brewed with a blend of White Monkey and Assam teas and infused with aromatic organic white rose petals from Devon. It balances fresh zest acidity with floral notes, and has a dry finish making it reminiscent of a wildflower champagne.

The Sparkling English Rose design pays homage to traditional category cues from the world of champagne, which include a long-curved bottle and a muselet, the metal caged cork, making the opening of the bottle elegantly ceremonious. The sophisticated aesthetic emphasises the celebratory aspect of the drink, delivering all of the experience but none of the alcohol.

The Sparkling English Rose is also being released alongside a new Hops variant, with packaging also designed by Here. Together these new launches extend L.A Brewery’s range of drinks to appeal to consumers in search of sophisticated alcohol alternatives that pack potent flavours and cater to complex palates.

Beneficial brewing
Here Design’s strategy partner Tess Wicksteed says: “We love working with passionate entrepreneurs like Louise, and we’re thrilled to have continued our relationship with the creation of L.A Brewery Sparkling English Rose. Being able to create this beautiful, life-enriching variant and the wider L.A Brewery brand with Louise is a perfect example of our studio philosophy – to create beautiful and useful things with a clear purpose; in this case, reinventing temperance.”

Louise Avery, L.A Brewery founder adds: “I’ve always enjoyed working with the Here Design team. They have such enthusiasm for each project and they really understand me, my brand, and the fascinating world of kombucha and all of the opportunities for experimentation that it provides. I can’t wait to see what our customers think of our new drink.”

L.A Brewery Sparkling English Rose will be available to buy from Amazon and the L.A Brewery online shop from 1st July 2020, in a single 750ml glass bottle format with an RSP of £10.

What’s Unique?
Here Design’s design celebrates L.A Brewery’s key purpose – to provide potent natural drinks that re-invent temperance for the twenty-first century drinker.