Mamelon

Design: Milica Djokovic
Location: Serbia
Project Type: Student Project
School: Faculty of Applied Arts in Belgrade
Tutor: Milos Ilic
Packaging Contents: Oral Health Care Products
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Creating a brand narrative with stories about teeth owners and their teeth, reasons why teeth are important and what can they be used for. The packages are wrapped with stories that portrait different types of people and tips on how to take good care of teeth with a dose of humor. The style of packaging, typography and colors are inspired by aesthetics of cosmetic products which can create different, more familiar feelings and thoughts on how we look at products for oral health care as audience and as designers.