Project Type: Concept
Packaging Contents: Cookies
Packaging Substrate / Materials: Plastic
Printing Process: Digital
This was an experiment with re-branding oreo in a lowercase custom typeface with a bold new wrapper design. Dropping the cliche milk splash and other messy unnecessary details from the packaging you are left with bold impactful graphics and detailed imagery of the cookies which entices consumption. Paired up with a Nike Air Max collaboration these kicks are delicious!
The unique element is dropping any details that are not necessary on the face of the packaging.