Design: Varad Brahme
Project Type: Student Project
School: MIT ADT Institute Of Design
Tutor: Prof. Samson Mathai
Packaging Contents: Scented Candle, Reed Diffuser, Incense Sticks
Packaging Substrate / Materials: Wood
Printing Process: Engraving, Waxing
Petrichor: Smell after First Rains
The aroma is always associated with feelings of Nature, Bliss, Romance, Calmness, Freshness, etc. Aroma products give a unique emotion to the spaces they are used in. Using aroma products in itself is a luxurious and Rich experience. Petrichor aims in bringing this feeling of richness to users via its natural fragrances and minimal wooden packing. The fragrances used are carefully chosen considering the feelings and emotions people associate them with. The packaging is designed mainly for 3 Products. Scented candles, reed diffuser & Incense sticks. Each pack has its fragrance symbol engraved on it and comes with its own Tester Tag. This makes Petrichor products a unique experience to use.
The shape of the packs is made in the shape of a water drop symbolizing it with rains. Each pack has the logo engraved in wood along with the symbol of the fragrance. The cover stays in the center by a small magnet fixed in the lid. The Products like Candle and the Diffuser pot are made from ceramics. The nylon thread acts as tag thread and a seal for new packs.