Rihter Distillery – Crane Town London Dry Gin

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Agency: PopArt Studio
Art Director: Predrag Kovacev
Location: Serbia
Project Type: Produced
Client: Rihter Distillery
Product Launch Location: Croatia
Packaging Contents: Spirit
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Crane Town London is a dry gin manufactured of 20 plants hand-picked from the Mountain Papuk, renowned for its geological diversity, splendid nature, and vast meadows. A strong, herbal taste characterized by a distinctive juniper aroma, with tones of basil and citrus, sparks imagination and provides a unique experience.

The label design, together with a complete brand identity we created for Crane Town Gin aims at fusing the retro art vibes of the 20th century and the landmarks of Rihter Distillery’s hometown Daruvar.

Take a look at the work we’ve done for the Crane Town gin whose crispness and woody juniper aroma take you back to the golden era of the roaring 20s.

What’s Unique?
The bottle cork is branded using hot metal stamping, whereas the label’s inside is decorated with a monochromatic floral pattern.