AAH Chocolates

Design: Hasti Chheda
Location: India
Project Type: Student Project
School: ISDI Mumbai
Tutor: Utkarsha Malkar
Packaging Contents: Chocolates
Packaging Substrate / Materials: Paper

Chocolate packaging is inspired by characters played in the Chhau Dance, which is a traditional folk dance form of India to promote the dance form across the country. The name of the chocolate brand is called AAH. It is a fabricated name from the word ‘CHHAU DANCE’, which also gives a feeling of sigh after u take the first bite.. like aah!

The chocolate has 3 flavors Rajasik, Sattvik and Tamasik. Rajasik are liquor chocolates, Sattvik are eggless chocolates and Tamasik chocolates that contain eggs.

• Sattvik – a sanskrit word which stands for gunas – the qualities of nature. Sattvik stands for purity and goodness and since this packaging has the mask of gods/ goddesses, it is called Sattvik.
• Rajasik – a sanskrit word which stands for gunas – the qualities of nature. Rajasik stands for energy and passion and since this packaging has the mask of the Demons, it is called Rajasik.
• Tamasik – a sanskrit word which stands for gunas – the qualities of nature. Tamasik stands for negative energy and darkness/chaos and since this packaging has the mask of the monsters it is called Tamasik.

What’s Unique?
The packaging inspired by characters played in the Chhau Dance, which is a traditional folk dance form of India to promote the dance form across the country. The packaging itself has information that creates awareness of the dance form.