Decades Project: 1960

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Design: Natasha
Location: New Zealand
Project Type: Concept
Packaging Contents: Cookies
Packaging Substrate / Materials: Paper
Printing Process: Digital Mockup

The 1960s were one of the most tumultuous and divisive decades in world history, marked by the civil rights movement, the Vietnam War and anti-war protests.

Norms of all kinds were broken down. As the era unfolded, new cultural forms and a dynamic subculture which celebrated experimentation, modern incarnations of Bohemianism, and the rise of the hippie and other alternative lifestyles emerged.

What’s Unique?
Decided to challenge me and work on a personal project to discover last century’s visual styles, understanding from art movements to the political and economical situation of each decade and how that was reflected in our cultures. Starting from 1900, going through the next 12 decades to 2020. The idea is to consolidate each decade in one picture – One product.