Delta Life Tsai

Agency: k2design
Creative director: Yiannis Kouroudis
Art director: Danae Giatraki
Location: Greece
Project Type: Produced
Client: Delta
Product Launch Location: Greece
Packaging Contents: Tea
Packaging Substrate / Materials: Plastic

Authenticity & Nostalgia in Fruit Juices & Tea

DELTA Life is the first brand in Greece that brought nature to our glass so we can enjoy nutritious, healthy and tasty juices on a daily basis. They trusted us with the design of their three new ranges of products, that have at the same time common roots yet distinctive identity.

“Tea varieties and combinations, new infusion techniques, world recipes, explosive summer twists” were among the unique concepts describing what we wanted to visualize. Inspired by these references together with the key ingredients, we feel we presented a line worthy to its wider family, highlighting the brand evolution while staying relevant to its heritage.