Derrick Lin


Design: Eugenia
Location: Russia
Project Type: Student Project
School: HSE Art and Design school
Tutor: Leonid Slavin
Packaging Contents: Quick-cooked cereals
Packaging Substrate / Materials: Paper/Plastic
Printing Process: Embossing

Go Groats! – ” they’re fast-compressed – brewed porridge for athletes.

The design of the glasses refers to treads on the soles, a sneaker as the embodiment of the metaphor of “grit on the run.” The shape factor is based on corrugated paper, glasses to make it comfortable to eat “on the go.”

Handy packaging that can be taken with you and brewed a buckwheat after a hard workout.

What’s Unique?
The design of the corrugated cups is embossed, this solution reinforces the reference to protectors and also serves as a functional, that allows you to hold the glass in your hand and not get burned.