Agency: Moruba
Illustrator: Alex Ferreiro
Location: Spain
Project Type: Produced
Client: Iglup
Product Launch Location: Europe
Packaging Contents: Refreshing wine beverage
Packaging Substrate / Materials: Glass bottle, Paper, Cardboard

“Iglup” tastes like a cool sip of grapes. This one-of-a-kind product is as easy to drink as it is difficult to categorize. The way you drink this refreshing wine beverage inspired its name and its image, which is meant to be consumed ice-cold in a just few gulps. Blue color and a penguin are the two basic elements chosen to represent this concept and create this cool brand identity. Ready for summer!