Design: Franziska Böttcher
Location: Germany
Project Type: Concept
Packaging Contents: haircare
Packaging Substrate / Materials: plastic, cardboard

With no nonsense on the in- or on the outside KARE focuses on just one thing: Simple yet effective haircare. 100% natural, free from artificial preservatives – and without the fuss. The packaging concept supports this idea of simplicity and ease. The clean black-and-white color palette, the information-focused architecture, the easy-to-understand system and the fresh minimalistic look translate the idea of simplicity into a minimal yet impactful and confident brand.