Narciso Chocolaterie

Derrick Lin


Design: Hi! estudio
Location: Mexico
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

In Greek mythology, Narcissus was a handsome man, with a handsome appearance… He loved his beauty so much that he liked to admire himself. Narcissus was punished by the gods for having rejected his suitors and drowned while observing his image.

Narciso is the naming of a brand of premium chocolates and sweets. A series of guardian angels of cocoa surround the storytelling carried out for identity. Graphic elements are framed representing the reflections of the young Narcissus. A mixture of sober and elegant fonts, colors and packaging accompany the brand, generating a neat appearance in it.