Project Type: Produced
Product Launch Location: Global
Packaging Contents: Vodka
Oasis vodka is a brand for a premium vodka. The concept of the bottle and packaging for this brand is inspired by the desert dunes. The gradient colours of the bottle are a representation of the tones of desert sand, blended with blue tones of the sky and the bottom shape of the bottle is allusive of the shapes of dunes.
On the other hand, for the packaging of the bottle, we picked warm colours which simulate tones of sand and rock, typical of a desert. The texture of it has little grains, which are more reflective, we gave this finish to replicate little grains of sand that produce tiny reflections when the light points at the packaging from different directions.
The packaging is compound of mainly two parts and the joining between them is a smooth curve that represents the shapes of dunes.