Design: Yuko Takagi
Location: Japan
Project Type: Produced
Client: Suntory
Product Launch Location: Japan
Packaging Contents: Soda
Packaging Substrate / Materials: Glass

All the juicy goodness of fresh oranges, bottled for the hot summer vacation. This is Orangina’s limited summer label, launched on Marine Day in Japan.

Summer vacation was the origin of the brand concept. Orangina designed the label to resemble a bikini worn during summer vacation in France. To make it realistic, details such as wrinkles and buttons were thoughtfully designed. We want our customers to think that they are enjoying a fresh orange on the beach.